Privacy Policy

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Last Updated: September 7, 2026

1. Introduction

Welcome to AffirmQuest, a service operated by Growth Experts Pty Ltd (ACN 698 216 401) ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and web service (collectively, the "Service").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Service.

2. Information We Collect

2.1 Personal Information

We collect the following personal information that you provide to us:

  • Account Information: Email address, name, and profile information
  • Authentication Data: Login credentials and OAuth tokens (managed by Clerk)
  • Contact Information: Phone number (optional, for SMS and voice features), SMS opt-in status, and related delivery preferences
  • Profile Data: Personal goals, challenges, strengths, and preferences (for personalized affirmations)
  • Payment Information: Billing details for premium subscriptions (processed securely by Stripe on the web or Google Play Billing in the Android app)

2.2 Usage Data

We automatically collect certain information when you use our Service:

  • Game Data: Character stats, levels, achievements, battle history, and progress
  • Companion Data: Companion ownership, summon results and source, pity counters, tickets, Treat balances and ledgers, Friendship Ranks, equipped teams, Growth Arena progress, training rewards, and command receipts used to prevent duplicate claims
  • Affirmation History: Saved affirmations, favorites, and categories
  • Settings and Preferences: Notification preferences, delivery methods, and schedule times
  • Device Information: Device type, operating system, browser type, and unique device identifiers
  • Usage Analytics: Pages visited, features used, advertising attribution, and interaction patterns (via Vercel Analytics and Meta measurement, Tenjin mobile measurement in the Android app, and TikTok measurement described below)
  • Push Notification Tokens: Device tokens for sending notifications (FCM for mobile, VAPID for web)

2.3 Location Data

We collect your account timezone to deliver scheduled affirmations and support time-based Companion features. We do not collect precise geolocation data.

3. How We Use Your Information

We use your information for the following purposes:

  • Provide Core Features: Generate and deliver personalized affirmations
  • Game Experience: Track character progression, battles, and achievements
  • Companion Features: Record summons, preserve collections and progression, calculate Growth Arena rewards, and prevent duplicate claims
  • Notifications: Send scheduled affirmations via email, push notifications, and eligible paid SMS or voice calls after you enable those delivery methods
  • Personalization: Use AI (OpenAI GPT-4) to create customized affirmations based on your profile
  • Account Management: Create, maintain, and secure your user account
  • Payment Processing: Process premium subscriptions securely through Stripe or Google Play Billing, depending on where you purchase
  • Communication: Send service updates, notifications, and support responses
  • Analytics and Improvement: Analyze usage patterns to improve our Service
  • Security: Detect and prevent fraud, abuse, and technical issues
  • Legal Compliance: Comply with legal obligations and enforce our Terms of Service

4. Third-Party Services

We use the following third-party services that may collect and process your data:

Clerk (Authentication)

Manages user authentication and account security

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Stripe (Payments)

Processes premium subscription payments made on the web

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Google Play Billing (Android Payments)

Processes premium subscription payments made in the Android app

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OpenAI (AI Generation)

Powers custom personalized affirmations

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Twilio (SMS & Voice)

Delivers SMS text messages and voice call affirmations to users who opt in to phone delivery

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Firebase Cloud Messaging (Push Notifications)

Delivers push notifications to mobile devices

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Resend (Email)

Sends email affirmations and notifications

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Vercel (Hosting & Analytics)

Hosts our Service and provides anonymous analytics

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Meta (Website Advertising & Measurement)

Measures public homepage visits and generic website registrations, checkout starts, trial starts and verified payments to understand advertising. The website Pixel is restricted to the public homepage; website conversion outcomes are sent by our server. This may use Facebook click and cookie identifiers, a pseudonymous matching identifier, basic device/network information and verified payment value and currency. We do not include your affirmations, mood notes, trigger text or other private wellness content in these Meta website events. The web Pixel is not loaded inside the Android app, which uses the native Meta SDK separately.

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Tenjin (Mobile Measurement)

Measures Android app installs, sessions and verified purchases so we can attribute and evaluate mobile advertising campaigns, including AppLovin. This may use device advertising identifiers, app-install referrer information and store transaction details. Generic registration and trial events may also be used for TikTok attribution where that connection is enabled.

Privacy Policy

TikTok (Advertising Measurement)

We measure public homepage visits and generic account registration, trial and purchase outcomes to understand TikTok advertising. This can include TikTok click and cookie identifiers, a pseudonymous matching identifier, basic device/network information and verified purchase value and currency. The website Pixel is restricted to the public homepage; website conversions are sent by our server. Android app attribution is separate and may use Tenjin where supported and enabled. We do not include your affirmations, mood notes, trigger text or other private wellness content in these TikTok events.

Privacy Policy

Google Ads (Google Play Attribution)

Google Play may report attributed Android installs and initial in-app purchases to Google Ads through the linked Play account. This is separate from Firebase Cloud Messaging, which we use for push notifications. We do not currently use Firebase Analytics or website Google Ads conversion tags.

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5. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors listed above who perform services on our behalf
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you explicitly agree to share your information

5.1 SMS and Phone Delivery

AffirmQuest is a service operated by Growth Experts Pty Ltd (ACN 698 216 401). SMS text messages and voice calls are optional paid features. Subscribing to Pro or Lifetime unlocks these features, but we do not send SMS messages unless you separately opt in by enabling SMS Text Messages in your Auto-Affirmation settings and providing a phone number.

  • Message frequency is up to 1 SMS message per day when SMS auto-affirmations are enabled.
  • Message and data rates may apply based on your mobile carrier plan.
  • You can disable SMS delivery in your settings at any time.
  • You can reply STOP to opt out of SMS messages or HELP for help.
  • We do not share or sell your mobile phone number or SMS consent data with third parties for marketing or promotional purposes. Mobile information is only shared with our SMS service provider (Twilio) as needed to deliver the messages you request.

6. Data Storage and Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit using HTTPS/TLS
  • Secure database storage with PostgreSQL
  • Regular security audits and updates
  • Access controls and authentication via Clerk
  • Secure payment processing via PCI-compliant Stripe

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data
  • Opt-Out: Unsubscribe from marketing communications
  • Data Portability: Receive your data in a portable format
  • Withdraw Consent: Revoke previously given consent

To exercise these rights, please contact us at privacy@affirmquest.io

8. Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience:

  • Essential Cookies: Required for authentication and core functionality
  • Analytics Cookies: Help us understand how you use the Service (Vercel Analytics)
  • Advertising Cookies: On the website, Meta may use _fbp, _fbc and a fbclid ad-click identifier to measure advertising attribution and conversions. We retain the click's original capture time with a minimal attribution context for registration or checkout. Website measurement is enabled by default.
  • TikTok Measurement: TikTok may use a _ttp cookie and a ttclid ad-click identifier. We retain a minimal attribution context for the relevant registration or checkout. Measurement is enabled by default.
  • Mobile Attribution: In the Android app, Tenjin may use the device advertising identifier and app-install referrer data to measure installs, sessions and verified purchases
  • Preference Cookies: Remember your settings and choices

You can control cookies through your browser settings, but disabling cookies may limit functionality.

9. Push Notifications

If you enable push notifications, we will send you affirmations and updates based on your preferences. We use:

  • Firebase Cloud Messaging (FCM): For Android and iOS push notifications
  • Web Push API: For browser-based notifications

You can disable push notifications at any time through your device settings or app settings.

10. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Service, you consent to such transfers.

12. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. Companion ownership, summon, pity, virtual-item ledger, and command-receipt records are retained while your account is active so we can preserve progression, resolve disputes, and prevent duplicate rewards across devices. When you delete your account, we will delete or anonymize your personal data within 30 days, except for limited records we must retain for legal, financial, fraud-prevention, security, or dispute-resolution purposes. We separate or de-identify retained records where reasonably possible.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your rights

14. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

16. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: privacy@affirmquest.io

Website: https://affirmquest.io

We will respond to your request within 30 days.

17. Data We Do NOT Collect

For transparency, we want to be clear about what we do NOT collect:

  • We do NOT sell your personal information to third parties
  • We do NOT collect precise geolocation data (GPS coordinates)
  • We do NOT access your contacts, photos, or other files without permission
  • We do NOT collect the content of your activity in unrelated websites or apps; mobile attribution is limited to identifiers and install-referrer information described above
  • We do NOT use your affirmation content for marketing
  • We do NOT send exact Companion identities, summon results, or pity-counter state to advertising providers

Your Data, Your Control

At AffirmQuest, we believe in transparency and user control. You can:

  • View and edit your profile information anytime in Settings
  • Disable notifications through app settings
  • Disable SMS delivery in settings or reply STOP to opt out
  • Cancel your premium subscription anytime
  • Request data export or deletion anytime

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